Privacy Policy
Last Updated: January 1, 2025
Effective Date: January 1, 2025
Introduction
FertilityBoostPlan Ltd ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our fertility enhancement services.
We understand that fertility health is deeply personal and sensitive. This policy reflects our commitment to handling your information with the utmost care and transparency, in compliance with applicable data protection laws including the UK GDPR and the Data Protection Act 2018.
Information We Collect
Personal Information
We may collect the following types of personal information:
- Identity Data: Name, date of birth, gender
- Contact Data: Email address, postal address, telephone number
- Health Data: Fertility history, medical conditions, treatment preferences (sensitive personal data)
- Profile Data: Username and password, preferences, interests
- Marketing Data: Communication preferences and marketing opt-in/opt-out status
- Technical Data: IP address, browser type, device information, cookies and similar technologies
How We Collect Information
Direct Collection
- • Account registration and profile creation
- • Consultation forms and health questionnaires
- • Service inquiries and communications
- • Newsletter subscriptions
Automatic Collection
- • Website usage analytics and cookies
- • Device and browser information
- • IP address and location data
- • Performance and security monitoring
How We Use Your Information
We use your information for the following purposes, based on different legal grounds:
Service Provision (Legitimate Interest/Consent)
- • Providing personalized fertility enhancement recommendations
- • Creating and managing your user account
- • Processing service orders and bookings
- • Delivering consultation services and follow-up communications
Communication (Legitimate Interest/Consent)
- • Responding to your inquiries and providing customer support
- • Sending service-related notifications and updates
- • Sending marketing communications (with your consent)
- • Conducting satisfaction surveys and feedback requests
Legal and Regulatory Compliance
- • Complying with legal obligations and regulatory requirements
- • Protecting our legal rights and interests
- • Preventing fraud and ensuring website security
- • Maintaining accurate business records
Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
Service Providers
We work with trusted third-party service providers who assist us in operating our website and providing services:
- • Website hosting and cloud services - for secure data storage and website functionality
- • Payment processors - for secure payment processing (we do not store payment details)
- • Email service providers - for sending communications and newsletters
- • Analytics providers - for website usage analysis and improvement
Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of our users or others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction, with appropriate notice and protection measures.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
Retention Periods
Active Users
Account information and health data: Retained while your account is active and for 7 years after account closure for legal compliance purposes.
Marketing Data
Email addresses and marketing preferences: Retained until you unsubscribe or withdraw consent, plus 2 years for record-keeping.
Website Analytics
Technical data and cookies: Typically retained for 26 months, unless you clear cookies earlier.
Financial Records
Payment and billing information: Retained for 7 years to comply with financial regulations and tax requirements.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights regarding your personal information:
Right to Access
You can request a copy of the personal information we hold about you, including information about how we use it and who we share it with.
Right to Rectification
You can request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure
You can request that we delete your personal information in certain circumstances, such as when it is no longer needed for the purposes it was collected.
Right to Restrict Processing
You can request that we limit how we use your personal information in certain circumstances.
Right to Data Portability
You can request that we provide your personal information in a structured, commonly used format so you can transfer it to another service.
Right to Object
You can object to our processing of your personal information for direct marketing purposes or based on legitimate interests.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within one month and may ask for verification of your identity.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with the law.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. Cookies are small text files stored on your device when you visit our website.
Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for website functionality and security | Session/1 year |
| Analytics Cookies | Help us understand how visitors use our website | 2 years |
| Marketing Cookies | Used to deliver relevant advertisements | 1 year |
| Preference Cookies | Remember your settings and preferences | 1 year |
Managing Cookies
You can control and manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
For more detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.
Security Measures
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards
- • SSL/TLS encryption for data transmission
- • Encrypted data storage and databases
- • Regular security updates and patches
- • Secure authentication and access controls
- • Firewall protection and intrusion detection
Organizational Measures
- • Staff training on data protection and privacy
- • Confidentiality agreements with employees
- • Access controls and need-to-know basis
- • Regular security audits and assessments
- • Incident response and breach procedures
Data Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and notify you directly without undue delay, as required by law.
International Data Transfers
Your personal information may be transferred to and processed in countries outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place.
Transfer Safeguards
- • Adequacy decisions by the UK government
- • Standard Contractual Clauses (SCCs)
- • Binding Corporate Rules
- • Certification schemes and codes of conduct
Note: We primarily use UK-based and EU-based service providers. Any international transfers are subject to appropriate safeguards to ensure your data receives equivalent protection to that provided under UK law.
Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children or minors. If we become aware that we have collected personal information from someone under 18 without parental consent, we will take steps to delete that information promptly. Parents or guardians who believe their child has provided us with personal information should contact us immediately.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
Update the "Last Updated" date at the top of this policy
Notify you of significant changes via email or prominent website notice
Obtain your consent for material changes that affect your rights
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us:
Data Protection Officer
FertilityBoostPlan Ltd
125 King's Road
London, SW3 4RP
United Kingdom
Business Hours
Regulatory Information
Registered in England and Wales
Company Registration Number: [Registration Number]
ICO Registration: [ICO Number]
Legal Framework
This Privacy Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes arising from this policy or our handling of your personal information will be subject to the exclusive jurisdiction of the courts of England and Wales.
Relevant Legislation
- • UK General Data Protection Regulation (UK GDPR)
- • Data Protection Act 2018
- • Privacy and Electronic Communications Regulations (PECR)
- • Human Fertilisation and Embryology Authority (HFEA) guidelines
Your privacy is fundamental to our mission of providing trustworthy fertility healthcare services. We are committed to transparency, security, and respecting your rights throughout your journey with us.
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